Toys “R” Us partnered with ad agency Native Foreign to create a brand film using OpenAI's text-to-video tool Sora. The film uses AI-generated video clips to tell the story of the company's founder. Sora, which was introduced in February, is still not yet available to the public. The video required quite a bit of human post-production work to put together, showing that Sora is not yet a turnkey solution for instantly usable clips. The video, as well as behind-the-scenes footage showing how it was made, is available in the article.